How often do we see brands getting awarded for their work? Not much. But they should be awarded for their best work in the field of product marketing and maintaining a good name in the market by regulating good quality product which is of value to the customers.
Creating a Brand name is not an easy task, especially when you are having so much of competition in the market. You need to be on your tips to make sure that you are having good product value and having a customer’s satisfaction benchmark met every year. Customer satisfaction is of the utmost importance if you want to create good name in the market. To be the best brand, you need to win the trust of the customers and that does not happen very soon. It takes time to gain trust and maintaining the trust of the customer also matters a lot.
That is why to acknowledge the hard work, creativity, innovation, ideas and dedication “&TV” media group presented the Pitch Top 50 Brands Award function. The award function was an effort to bring out the best brands into picture and award them for their years of hard work and team work.
It was sponsored by big marketing and media firms like the Firstpost.com, Blogmint (online marketing partner), Bussiness wire (online news distribution partner), 9X Jalwa, India Today, Laqshya solutions, Exchange4Media (trade media partner) and many more. You can check out the list below.
The event was organized at Le Meridian Gurgaon on 22 July, 2016 by Exchange4Media group with an objective to reveal the top 5 brands in 10 different categories. The different categories that where decided to be on the list were:-
BOTTOM OF THE PYRAMID
There were 300 shortlisted companies or brands that were in the run. These were then reduced to 150 brands who finally were taking part in the final race. Now the final 5 were getting awarded at the event function who were shortlisted by the jury on the basis of different criteria set by them.
Annurag Batra, Chairman & Editor-in0Chief, exchange4media Group gave the welcome speech addressing the audience and the chief guests of the events.
There was a panel discussion as well, throwing light on “The Power of Content Marketing”.
The panel comprised of Avik Chattopadhyay (Co-Founder, Expereal), Anand Ramakrishnan (Head – content and digital marketing, HCL Technologies), Satinder Juneja (VP-Sales & Marketing NIIT Technologies), Radhika Binani (Chief Product Officer, PolicyBazaar.com), Rashmi Kochar (Director Marketing, Amagi Corporation).
Obtained interesting insights from Industry experts on various matters like:-
- Role of content marketing in delivering the optimal customer experience
- Understanding the power of content marketing to leverage it to best potential
- Data and analytics mining for best results
- How to use the content to reach a wider audience and what is the medium to measure the ROI through content marketing.
- Creating more awareness about the brand new initiatives with much more visual multi-platform campaigning and much more.
We see brands but don’t see the effort beneath says Maheish Girri (National Secretory, BJP), chief guest at pitch to 50 awards.
The award distribution ceremony started after the panel discussion.
The winners of the Top 50 brands award were:-
The event was a big gathering of some big industry experts and marketing heads. Hearing about the various content marketing methods being flourished in the industry, it makes us realize that the advertising industry is slowly moving towards online platform and going forward it will be the biggest source of creating big brands in the market.
The complete event was captured by various online media firms which ended at around 10pm with the cocktail and dinner party.
The pitch top 50 brands event was one big event of 2016.
Blogmint (Asia’s Leading Influencer Marketing Platform) taking on the event as the blogging partner. It helps connect brands with the Influencers who can then help to reach the wider audience online.
Blogmint has successfully done various campaigns with big industry brands like Coca-Cola, Honda, Asus, Vogue to name a few. Blogmint has already over 20,000 social media influencers with whom they work on micro-blogging, video-blogging (vloggers) and content-blogging.
It is now planning to expand in Indonesia as well. They have a well-established name in the field of content marketing and creating brands.
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