Google is reportedly planning to design its own processors that would power servers in its data centres. The Internet giant is considering licensing technology from ARM, which is already used in majority of smartphones, tablets and now even Chromebooks. The move would help Google drive efficiencies by better compatibility between its hardware and software, according to a Bloomberg report. Google already makes its own servers that help it save cost as well as space by having an open stacked layout in its data centres, like the one in the photograph.
While Google hasn’t taken a decision yet, the news would be worrying for Intel, which is already facing slowing PC sales. Google is Intel’s fifth biggest client, accounting for almost 4.3 percent of its revenues according to the report.
Google is not the only player that is considering ARM for its servers. Earlier, AMD had announced plans to launch server processors running on ARM 64-bit processor architecture, which are slated to go into production next year.
Chips running on ARM’s architecture have lower power requirements and dissipate less heat as compared to most of Intel’s offerings, which could mean additional savings as those servers could potentially have lesser cooling requirements that is a big chunk of costs for data centres.
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