Facebook brings new clutter-free Pages design for Web, adds Pages to Watch feature


Facebook will begin rolling out a new feature for Pages on desktop to make it easier for people to get the information they want. The new design with a single tile will display on the timeline posts of the Page on the right-side column.

The new design goes for a clutter-free look for Pages. According to Facebook, “this one-column display means that all of your posts will appear consistently on your Page and in News Feed.

The left-side column of the Page timeline will feature information about the business, including a map, hours of business, phone number and website URL, as well as photos and videos.

Another new feature that has been added to Pages on the Web version is Pages to Watch. This will be visible to Page Insights tool to all admins. It allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.

On the “Overview” tab of Page Insights admins will see some key stats about the Pages they are watching. The “Posts” tab of Page Insights includes a feature to view the past week’s most engaging posts from the Pages they are looking at. This feature should give Page managers a good sense of the what the competition looks like at least on Facebook.

Page managers can also view information about the ads they are running and new likes their your Page, as well unread notifications and messages. They will have to click on any section in the This Week section for more details. The Build Audience menu at the top of the Page offers direct access to the Ads Manager account.

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