Big Entertainment in a small Package by Cartoon Network

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This one will attract all the kids, if not much so the parents. According to reports, popular kids animation channel Cartoon Network is planning to take advantage of the smartphone evolution with a new app that will deliver entertainment in short bursts. As reports state, the company will release Cartoon Network Anything, an app with 15-second videos, games, and other tiny bits and parts of entertainment. Apparently, the free app won’t be linked to any cable service provider, as revealed by Cartoon Network Digital’s vice president Chris Waldron.

Cartoon Network is no stranger to mobile software. The company launched a mobile app to watch its programming for cable or satellite TV providers in late 2010, and has spun off more than a dozen mobile games from various shows since then. It’s joined by sister network Adult Swim (which shares the same channel), which has produced mobile gaming hits like Robot Unicorn Attack and Amateur Surgeon.

Mr. Waldron also added that the company sees the new project as a proving ground for new content that could deserve a longer-form production in the near future. The app, as reported by the New York Times, “will deliver constantly updating 15-second original content, and users will be able to swipe forward to find new pieces. Mr. Waldron said the content will be a mix of interactive and video content, games, and potentially even new animations or shorts.” Recommended: Redesigned Yahoo Homepage Goes Live In India “You can ‘like’ the content as you watch, and Cartoon Network will be watching to see which are the most successful.” “An experiment like Cartoon Network Anywhere bridges the gap a bit by investing in new content made specifically for phones. If it’s successful, it could carve a path for new media (and ad) models that take advantage of the unique properties of digital content: It can be whatever and wherever you want it to be,” it adds. Recommended: Samsung Milk Music Streaming Radio App Launched But this is not the first time that a mobile-based project has been proposed by the company. Back in late 2010, the company launched a mobile app to watch its programming for cable or satellite TV providers.

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Smartphones have fostered short attention spans for years, and now Cartoon Network plans to take advantage of that with a new app designed to deliver entertainment in extremely short bursts. Later this year, the company will release Cartoon Network Anything, an app with 15-second videos, games, and other tiny chunks of entertainment,reports The New York Times. The free app won’t be tied to any cable service provider, says Cartoon Network Digital’s vice president Chris Waldron, who added that the company views it as a proving ground for new content that might be deserving of a longer-form production.

ENTERTAINMENT IN EXTREMELY SHORT BURSTS

News of the service comes as major changes are afoot at Time Warner’s animation unit. President and chief operating officer Stu Snyder, who had held the post for six years, announced his resignation this week. A report detailing Snyder’s departure in the Los Angeles Times yesterday suggested it was due to tensions with newly-shuffled executives, including Turner’s new president David Levy. An internal memo from Levy, shared by The Times, said the change was “an opportunity for fresh thinking.”

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