Yahoo Inc will stop letting users access its various online services, including Fantasy Sports and photo-sharing site Flickr, by signing-in with their Facebook or Google credentials. First reported by Reuters, the reversal began with Yahoo Sports Tourney Pick’Em service earlier this week, before extending to more popular services such as Flickr and other Yahoo Sports brands. No timeline is set for these services to forgo compatibility with other identity providers.
The change, which will be rolled out gradually according to a Yahoo spokeswoman, will require users to register for a Yahoo ID in order to use any of the Internet portal’s services. The move marks the latest change to Yahoo by Chief Executive Marissa Mayer, who is striving to spark fresh interest in the company’s Web products and to revive its stagnant revenue.
Since Mayer took the helm in 2012, she has refreshed Yahoo Mail and Yahoo Finance, and launched Yahoo News Digest. Just in the last year, Yahoo has acquired 30 companies, prettified several apps, launched new “magazines” for food and tech, bulked up Tumblr, and made high profile hires like anchor Katie Couric.
A Yahoo representative confirmed the story and provided the following statement: “This new process, which now asks users to sign in with a Yahoo username, will allow us to offer the best personalized experience to everyone.”
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