Oral-B has been taking the toothbrush high tech for a while now. Way back in 2007 we talked about a toothbrush from Oral-B that had a monitor to help you know when your teeth were clean. The company is now set to launch a new smartphone-connected toothbrush this summer that will offer “personalized advice” to help improve users’ brushing technique. The toothbrush will use Bluetooth 4.0 to connect to a smartphone app that can be programmed with the help of a dentist.
The toothbrush, to be sold under P&G’s Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.
“It will guide you in terms of how to brush, and you will be able to fully personalise the brushing routine for you,” Cohen-Dumani said. In tests, the app had extended average brushing times from less than a minute for a manual toothbrush to 2 minutes and 16 seconds, he said.
This new innovation gives you unprecedented control over your oral care, and in turn, the outcome of your dental appointments. Via Bluetooth 4.0 technology, the interactive electric toothbrush connects to the Oral-B App that provides real-time guidance while you brush, and records brushing activity as data that you can chart on your own and share with dental professionals, helping to create smarter and more personalized brushing routines.
The toothbrush will be unveiled at the phone industry’s annual Mobile World Congress (MWC) in Barcelona next week, joining an expanding range of devices connected to smartphones that measure everything from sleep patterns and calorie intake to distance walked and exercise taken.
The smart brush will be one of the priciest models in the Oral-B line at £199 ($331) when it ships in June, but it may be worth the expense if it spares you from any cavities. Beam, already sells a Bluetooth-enabled toothbrush.
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