Music industry launched a new app to stop music piracy. The app is designed to give young people an insight into the modern music industry and to educate them on the effect of piracy on artists. The app simulates what it is like to be the manager of a band or artist, allowing users to understand the implications of piracy on a musician’s fortunes.
The game lets you puts you in the shoes of a music industry executive, taking bands and artists under your wing and helping their career. You handle their image, help them compose tracks using song-writers, producers and technicians – seemingly leaving very little but the performing to the ‘artist’ themselves.
Music Inc is a collaboration between UK Music, the Intellectual Property Office and Aardman Animations. “Our goal is to give young music lovers a taste of what it’s like to work in the music industry and convey a message about the value of creativity in a fun and interactive way,” said Jo Dipple, chief executive of UK Music, in the build up to the game’s launch.
However as music industry analyst Mark Mulligan pointed out (via BBC), the most telling part of the app is how little the artists ultimately get paid: around 16 per cent. While that might be somewhat understandable for the manufactured pop stars that don’t write, produce or help master their songs, for artists that do everything themselves and want to break into the industry, the traditional model really isn’t that attractive.
To get our android application click here.
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